From Duda to WordPress Redesign
Genesee Family Dentistry Project
Genesee Family Dentistry’s old website was built on Duda. While functional, it lacked the modern look, SEO structure, and conversion-focused flow required for today’s digital patients. The design was outdated, the layout wasn’t optimized for conversions, and valuable SEO opportunities were being missed.
A Modern Upgrade
for a Modern Dental Practice
Before – Duda Version
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Generic, template-heavy design with limited visual impact
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SEO opportunities missed (no structured headings, weak keyword targeting)
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Scattered service descriptions with minimal detail
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Only one testimonial section, no dynamic engagement elements
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Weak CTAs (few conversion points across pages)
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After – WordPress Redesign
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Sleek, modern design with a professional blue/white palette
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Conversion-focused hero section with direct booking form
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Clear SEO-optimized headings targeting Dentist in Flint, MI and Genesee Family Dentistry
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Strong service section with clickable cards for General Dentistry, Implants, Cosmetic Dentistry, Invisalign and more
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Rich trust signals: doctor bios, testimonials, professional memberships, FAQ section, and blog
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Key Improvements in Design & Structure
01. Conversion-Driven Hero Section
Before: Static banner with generic text.
After: Dynamic hero with headline, call-to-action, and appointment booking form right above the fold.
2. About Section (Trust Building)
Old Site:
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Basic text paragraph about being trusted in Genesee County.
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Included a “Sorry, video cannot be played” placeholder – poor user experience.
New Site:
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Clean “About Us” with structured vision & mission cards.
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Clear trust-building content, with visual layout (doctor photos, icons).
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Much more scannable and user-friendly.
3. Services Presentation
Old Site:
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Service section with 6 square images: General Dentistry, Implants, Cosmetic Dentistry, etc.
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Static images with basic captions, no hierarchy.
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No supporting text for SEO.
New Site:
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Service section redesigned into clickable service cards with icons, images, and CTAs.
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Structured for SEO → headings like “Explore Advanced Dental Care Services at Genesee Family Dentistry in Flint, MI.”
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Operating hours shown alongside services for patient convenience.
4. Testimonials & Social Proof
Old Site:
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Testimonials were static blocks (Google/Facebook logos + short quotes).
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Bland presentation, not engaging.
New Site:
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Dynamic testimonial section with patient photos, star ratings, and names.
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Centered around Dr. Nazarian’s portrait → builds trust visually.
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More testimonials shown, not just 2–3.
5. Blog & FAQs (Patient Engagement)
New Site:
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Blog section with fresh articles → supports SEO + educates patients.
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FAQ accordion answering common dental questions.
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Adds interactivity + Google “People Also Ask” keyword relevance.
6. Footer & Contact
Old Site:
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Simple footer with contact info and map.
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Business hours listed, but no retention tools.
New Site:
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Expanded footer with services list, opening hours, quick links.
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Added newsletter subscription form → builds long-term patient retention.
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Call-to-action buttons like “Schedule Now” and “Click to Call” repeated.
4. Testimonials & Social Proof
Old Site:
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Testimonials were static blocks (Google/Facebook logos + short quotes).
-
Bland presentation, not engaging.
New Site:
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Dynamic testimonial section with patient photos, star ratings, and names.
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Centered around Dr. Nazarian’s portrait → builds trust visually.
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More testimonials shown, not just 2–3.
Genesee Family Dentistry’s old website was built on Duda. While it served its purpose, it lacked modern design, SEO optimization, and strong calls to action. Patients had limited engagement opportunities, and the site didn’t reflect the cutting-edge dental care the clinic provides.
Interest – Key Improvements We Delivered
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Conversion-First Hero Section
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Before: Generic cityscape image + small CTA button.
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After: Hero section with doctor portrait, 4.9-star reviews, and booking form right above the fold.
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Stronger About Section
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Before: Static text with a broken video.
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After: Vision & Mission cards, clear storytelling, and structured content.
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SEO-Optimized Services
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Before: Static service images with no SEO content.
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After: Clickable service cards with descriptive text targeting keywords like Dental Implants Flint MI.
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Testimonials That Build Trust
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Before: Few quotes, no visuals.
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After: Patient photos, reviews, and ratings for credibility.
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Patient Engagement: Blog & FAQs
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Before: No blog, no FAQs.
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After: Blog articles + FAQs for SEO growth and patient education.
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Conversion-Ready Footer
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Before: Basic contact info.
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After: Expanded footer with newsletter sign-up, quick links, services, and repeat CTAs.
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Desire – Why This Matters
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More Appointments: Booking form + repeated CTAs increase conversions.
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Higher SEO Rankings: Keyword-optimized content positions the practice for Dentist Flint MI.
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Stronger Branding: Professional design matches the high-quality care offered.
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Mobile Ready: Patients can easily book on any device.
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Future-Proof: Built on WordPress for scalability and easy updates.
And a few words from CEO
Mansi
CEO TYK
TYK crafts compelling marketing, unforgettable branding, and polished web designs to elevate your business above the competition.
Can’t wait to start your project!
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