Ads-presale-ques

What is the single most important goal for this ad spend over the next 90 days?

Lead Generation (Phone calls, form fills, bookings) Direct E-commerce Sales (Transactions on the website) Store Traffic (Driving physical footfall) Brand Awareness (Reach and impressions)

3. The Target Geography

Where exactly should your ads appear?

Hyper-local (Specific radius around a physical address) Specific Zip Codes or Cities Statewide / Regional National

What is the specific offer we are promoting to get people to click?

5. Ideal Customer Profile (ICP)

In 2-3 sentences, describe your "perfect" customer

6. Unique Selling Proposition (USP)

Why should a customer choose you over a competitor who is spending more money on ads?

7. Creative Assets Status

What do we have available to use for the ads right now?

Professional photography and high-res logos Raw smartphone video/photos of work/products No visual assets (We need to create or use stock) Testimonial videos from happy customers

Which of these are currently installed and functional?

Google Analytics 4 (GA4) Meta Pixel (with Conversions API) Google Tag Manager (GTM) I’m not sure / Nothing is installed

9. Lead Handling Process/ Shipping Speed

How quickly does your team respond to a new lead/order once it comes in?

10. Unit Economics: Lead Value

What is a realistic "Target Cost Per Lead" (CPL) or "Target ROAS" (Return on Ad Spend) for you?

On average, how much is a customer worth to your business over 12 months?

11. Historical Performance

Have you run ads on Google or Meta in the last 6 months?

Yes, and they were profitable Yes, but we lost money/saw no results No, this is a brand new account

12. Monthly Ad Spend Budget

What is your comfortable monthly budget for the next 3 months?

$1,000 - $2,000 $2,001 - $3,500 $3,501 - $5,000 $5000+

13. Competitor Landscape

Who are 2-3 competitors (local or online) that you feel are "winning" the digital space right now?

14. Technical Obstacles

Does your website have any of the following?

Slow loading speeds (Over 3 seconds) Non-mobile-friendly design No dedicated landing pages for specific services None of the above

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Performance Marketing Onboarding Questionnaire

1. Contact Details

2. Primary Objective