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Vibe Marketing (Gen AI)

Designing clarity +
conversion for AI-driven vibe marketing

Client : Pulsate (B2C)

Timeline: 8 weeks

Role: Product UX & Design Strategy

Services

Product Strategy
UX Design
UI Design
Prototyping
Pulsate vibe marketing platform shown on a MacBook mockup

Project Background

Pulsate Vibe Marketing is an AI-powered vibe marketing platform designed to help brands generate campaigns, creatives, and strategies faster using Gen-AI workflows.

The challenge wasn’t feature capability — it was user
comprehension + trust.
Users visiting the landing page needed to instantly understand:

  • What the product does
  • Who it’s for
  • Why it’s better than existing tools
  • Whether it’s trustworthy

Without that clarity, they left.

Vibe marketing platform redesign — Pulsate hero

Problem

What wasn’t working for Vibe Marketing

Despite powerful capabilities, users hesitated because the landing experience didn’t clearly communicate value, outcomes, or next steps.

Key issues observed:

  • Visitors left before value proposition clarity
  • Weak onboarding reduced activation completion
  • Interface hierarchy distracted from primary CTA
  • Messaging lacked revenue-focused outcomes

Users explored interface but rarely converted.

Research & Insights for Vibe Marketing

What we learned from users

We analyzed visitor behavior patterns using scroll tracking, interaction data, and engagement signals to understand how users processed the page.

Key insights:

  • Visual sections retained users significantly longer
  • Benefit headlines increased interaction probability
  • Trust cues improved session duration noticeably
  • Simpler layouts accelerated comprehension speed

Recurring user mindset

“I’m interested — but I’m not yet convinced this is for me.”
This showed the issue wasn’t lack of interest.

Pulsate vibe marketing high fidelity design
Vibe marketing landing page before and after

Solution

How We Redesigned the Vibe Marketing Experience

We redesigned the experience to make the product instantly understandable, visually guided, and confidence-driven.

Key improvements:

  • Clear messaging increased engagement significantly
  • Guided hierarchy improved user retention rates
  • Scannable layout boosted reading completion
  • Trust signals strengthened decision confidence

Users could understand value faster, navigate effortlessly, and act with confidence.

The vibe marketing Outcome

Pulsate’s vibe marketing platform moved from early drop-offs to revenue-ready user engagement:

Experimentation Results for vibe marketing

+68%

Engagement time

On Average per Improvement Cycle (6 weeks)

+29%

Increase in demo requests

-34%

Bounce rate on landing sections

+1.7×

Repeat visits from prospects

Redesigned Pulsate vibe marketing landing page on MacBook
Pulsate vibe marketing interface detail on MacBook mockup
Vibe marketing AI prompt input section from the Pulsate redesign
Pulsate vibe marketing UI design detail

Final Designs for Vibe Maketing

Final vibe marketing design for Pulsate — screen 1
Final vibe marketing design for Pulsate — screen 3
Final vibe marketing design for Pulsate — screen 4
Final vibe marketing design for Pulsate — screen 5
Final vibe marketing design for Pulsate — screen 6
Final vibe marketing design for Pulsate — screen 7

Mid Fidelity

Option A

Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 1
Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 2
Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 3
Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 4
Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 5
Mid-fidelity wireframe Option A for Pulsate vibe marketing — screen 6

Option B

Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 1
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 2
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 3
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 4
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 5
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 6
Mid-fidelity wireframe Option B for Pulsate vibe marketing — screen 7

Low Fidelity

Option A

Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 1
Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 2
Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 3
Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 4
Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 5
Low-fidelity wireframe Option A for Pulsate vibe marketing — screen 6

Option B

Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 1
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 2
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 3
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 4
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 5
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 6
Low-fidelity wireframe Option B for Pulsate vibe marketing — screen 7

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Asked Questions

What services do you offer?

We provide comprehensive digital solutions including web development, UI/UX design, data integration, cloud services, and digital marketing strategies tailored to your business needs.

We measure success through clear KPIs like increased traffic, improved engagement, higher conversions, and overall client satisfaction.

Yes, we collaborate with small, medium, and large businesses, tailoring solutions to fit their unique needs.

Our deep focus on data integration, innovative solutions, and a client-first approach set us apart.

Project timelines vary, but we strive for efficiency, delivering most within a few weeks to a few months.

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